Noble Media Labs
Serving the Central Coast of California

Tech forward
marketing agency.

We do the heavy lifting for small businesses by integrating cutting-edge AI tools with classic brand storytelling.

Book your free AI visibility audit Learn more

Human first. AI powered.

Pismo BeachArroyo GrandeGrover BeachSan Luis ObispoMorro BayPaso RoblesCambriaSanta Maria
What we're known for

We specialize in big moments.

01

Event promotions

Openings, festivals, fundraisers and launch nights. We fill the room with promo videos, ads, social campaigns and features on Central Coast Events.

02

Rebrands

New name, new look, same loyal customers. We refresh your logo, website and story, and walk your customers through the change.

03

Start-ups

From name and logo to website, photos and your first customers. We set up the systems right from day one so you can grow without the growing pains.

Not your typical agency

An ad agency with a built-in micro-influencer.

Most agencies hand you a report. We hand you an audience, a network and a founder who shows up in person.

01

Your business on my channels

Locals already follow me around the Central Coast, from eateries and wineries to breweries and events, on Everything Central Coast, Central Coast Now and Central Coast Events. When you work with us, I can feature you there too. That's reach most agencies can't sell you.

02

Built for small business

Small business isn't one of our markets. It's the reason this company exists. Central Coast Now began on local TV to give owners a place to tell their stories, and that's still the job.

03

A network that opens doors

As past president of the Pismo Beach Chamber of Commerce, I led our business community through COVID and helped rebuild the chamber for the long run. I've served on local boards, and I know the people who can help you grow. I'll introduce you.

04

Big-league experience, local heart

Advertising Director at Lee Central Coast Newspapers. National accounts like QVC and Michaels. Fifteen years of video and podcasting. All of it now works for Main Street.

Stay human. Stay visible. Stay profitable.

What's costing you customers

Missed calls are missed customers.

Customers find you through AI search now. They text at 10pm and expect an answer. Here's what we fix first.

Never miss a customer

Noble AI answers your calls, texts, website chat and DMs in seconds, in English and Spanish. It books the appointment and tells you who called.

Get found by AI search

We tune your website and Google profile so ChatGPT, Google and Siri recommend you when a neighbor asks.

Protect your reputation

Review requests go out after every visit, and every review gets a thoughtful reply in your voice.

How we work

The tech runs the business. You tell the story.

The AI-powered half

Noble AI, by Noble Media Labs

One platform for your calls, texts, reviews, customers, invoices and follow-ups. We set it up and run it, or we train your team to run it the right way.

  • AI voice receptionist on your existing number
  • AI chat on text, website, Facebook, Instagram and Google
  • Reviews, referrals and win-back campaigns on autopilot
  • Invoices, text-to-pay and one dashboard for it all
Book a Noble AI demo
The human-first half

Real stories, made with you

AI can write a post. It can't explain why you opened your doors. We film you, your team and your customers, and turn it into content people actually stop for.

  • Founder and owner story videos
  • One shoot a month, a month of Reels
  • Features on Central Coast Events and my own channels
  • AI, traditional or hybrid content: your choice
See all services

“Every local business has a story worth telling. My job is to make sure people hear it.”

Valerie Mercado
Hi, I'm Valerie

Fifteen years of telling Central Coast stories. Now I build the systems behind them, too.

I've spent more than 25 years in media and marketing, from the production rooms of Pulitzer Newspapers to Advertising Director at Lee Central Coast Newspapers. I started Noble Productions with a camera and one belief: every local business has a story worth telling.

Today AI can answer a call at 10pm, reply to a review and keep your calendar full. I use it so you don't have to figure it out alone. And I still show up with a real camera, because people want to see real people.

People don't buy from agencies. They buy from people they trust. The knight has been my symbol from day one, and it stands for what I do: look out for the small business owner.

— Valerie Mercado, founder
Woman-ownedPast President, Pismo Beach ChamberHost, Central Coast Now25+ years in media
Everything under one roof

Every service you know us for, plus the new tools.

From business cards to an entire marketing platform. Hire us for one thing or hand us the whole thing.

AI and automation

  • Noble AI: CRM and marketing hub
  • AI receptionist and chat
  • AI search visibility
  • SEO
  • Email marketing and automations
  • Marketing consulting and AI training

Marketing and advertising

  • Full-service marketing
  • Social media management
  • Content creation
  • Paid advertising and media buying
  • Branding strategy and web development
  • Event promotion

Media production

  • Professional video production
  • Professional photography
  • Commercials, radio and TV spots
  • Podcast production
  • Live streaming
  • Graphic design and print
Sunset at the Pismo Beach Pier, waves rolling under the pilings
Pismo Beach Pier. Photo by Lena Mercado Photography.
Professional photography and video

The real thing still wins.

AI can fill a feed. It can't capture your sunset, your storefront or the look on a customer's face. Our professional photographers and video crew shoot on location across the Central Coast, so your brand looks like you, not like everyone else.

  • Brand and product photos
  • Headshots and team photos
  • Founder story videos
  • Commercials and promos
  • Event coverage
  • Monthly content days
Book a shoot
Why "Labs"

We test the new stuff, so you don't have to.

New AI tools show up every week. Most aren't ready for a real business. We try them on our own work first, keep what earns its place, and only then bring it to yours.

And our lab doesn't sit behind a desk. We come to you: your shop, your job site, your event.

Getting started

Three steps. No jargon.

01

Free AI visibility audit

We check how you show up on Google and AI search, how fast you answer, and what your reviews say.

02

Your action plan

A plain list of what to fix, in order, and what we'd automate. It's yours to keep, whether you hire us or not.

03

Done for you, or done with you

We build and run it, or we launch Noble AI and train your team to run it.

Real owners. Real towns.

Proud to work with Central Coast businesses.

Masterpiece Hair Solutions
Morro Bay Cookie Company
Frederick & Tindula Law Firm
Jazz Jubilee Central Coast
Latino Outreach Council
Coastline Utility
Smith's Alarms
Cool Cat's Cafe
Central Coast Taxi
Harry's Nightclub & Beach Bar
Bain Street Regulars
And many more Central Coast businesses
Let's talk

Book your free AI visibility audit.

Tell us a little about your business. We'll reach out to set up your audit and walk you through what we find.

Business
Noble Media Labs LLC
Based in
Pismo Beach, California
Phone
(805) 779-3827
Email
[email protected]